by Zack Pennington | Mar 25, 2024 | Strategy
Here are 3 compelling reasons: 1. Subject matter experts will often tell you the best way to do their specialty, instead of whether you should focus on that area of your business. Marketing experts give marketing advice, legal experts give legal advice, and...
by Zack Pennington | Feb 14, 2024 | Client Stories, Strategy
Joe is a client of mine who wants to start a karaoke bar here in Austin. Who better to talk to about that than me, a karaoke bar owner who also lives in Austin?! Here’s Joe’s story: Joe is a long-time karaoke enthusiast and customer of several karaoke places around...
by Zack Pennington | Jan 15, 2024 | Strategy
Is what you’re working on a job, a hobby, or a business? The word entrepreneur gets thrown around often and has different meanings to different people. I’m less concerned with what people call themselves and more concerned with helping them understand the work they’re...
by Zack Pennington | Jan 20, 2020 | Equity, Partnerships
I had a call the other day with a fellow entrepreneur who needed some advice about how to move forward with her relationship with her business partner, or if she should move forward at all. For some background, she and her partner have worked together on their...
