by Zack Pennington | May 21, 2024 | Client Stories
Is there such a thing as a second-hand testimonial? If so, I just received my first one from a friend of one of my weekly clients, April Grubb of SnoWhat. “A close friend of mine has been working with Zack for several months now, and I’ve been so impressed when she...
by Zack Pennington | May 2, 2024 | Strategy
A lot of people reach out to me via LinkedIn, Instagram, email, and text. Depending on who it is, I typically choose different responses. Here is what I think is acceptable and should be expected when reaching out to different people for different reasons. 1. Ice-cold...
by Zack Pennington | Mar 25, 2024 | Strategy
Here are 3 compelling reasons: 1. Subject matter experts will often tell you the best way to do their specialty, instead of whether you should focus on that area of your business. Marketing experts give marketing advice, legal experts give legal advice, and...
by Zack Pennington | Feb 14, 2024 | Client Stories, Strategy
Joe is a client of mine who wants to start a karaoke bar here in Austin. Who better to talk to about that than me, a karaoke bar owner who also lives in Austin?! Here’s Joe’s story: Joe is a long-time karaoke enthusiast and customer of several karaoke places around...
by Zack Pennington | Jan 15, 2024 | Strategy
Is what you’re working on a job, a hobby, or a business? The word entrepreneur gets thrown around often and has different meanings to different people. I’m less concerned with what people call themselves and more concerned with helping them understand the work they’re...
